{"id":143,"date":"2026-10-18T12:02:22","date_gmt":"2026-10-18T12:02:22","guid":{"rendered":"https:\/\/benjamin-gorski.com\/?post_type=bg_experience&#038;p=143"},"modified":"2026-10-27T14:02:12","modified_gmt":"2026-10-27T14:02:12","slug":"formations-data-media","status":"publish","type":"bg_experience","link":"https:\/\/benjamin-gorski.com\/index.php\/experience\/formations-data-media\/","title":{"rendered":"Formations DATA"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fort d&rsquo;une solide exp\u00e9rience dans les technologies M\u00e9dia, Data et Digitales, et sp\u00e9cialis\u00e9 dans la convergence des \u00e9cosyst\u00e8mes CRM et M\u00e9dia, j&rsquo;interviens r\u00e9guli\u00e8rement pour concevoir et animer des modules de formation sur mesure. Gr\u00e2ce \u00e0 une forte capacit\u00e9 de vulgarisation, j&rsquo;accompagne la mont\u00e9e en comp\u00e9tences et l&rsquo;acculturation des \u00e9quipes face aux transformations du march\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formations internes d&rsquo;entreprise :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Conception de parcours d\u00e9di\u00e9s :<\/strong> \u00e9laboration de supports p\u00e9dagogiques int\u00e9gr\u00e9s aux plans de formation internes.<\/li>\n\n\n\n<li><strong>Animation de sessions (2h \u00e0 4h) :<\/strong> accompagnement des collaborateurs dans le cadre de programmes de transformation digitale et Data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formations sur mesure pour clients &amp; annonceurs :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ing\u00e9nierie p\u00e9dagogique contextualis\u00e9e :<\/strong> cr\u00e9ation de contenus adapt\u00e9s aux enjeux strat\u00e9giques et chartes des clients (validation pr\u00e9alable des th\u00e9matiques, cas pratiques et cas d&rsquo;usage).<\/li>\n\n\n\n<li><strong>Animation de sessions op\u00e9rationnelles (3h \u00e0 4h \u2014 jusqu&rsquo;\u00e0 20 participants) :<\/strong> acculturation des \u00e9quipes aux nouveaux usages et outils Data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principales th\u00e9matiques couvertes :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cookieless &amp; Fin des cookies tiers :<\/strong> impacts sur la gestion et la mesure des relations m\u00e9dia\/client.<\/li>\n\n\n\n<li><strong>Gestion du consentement :<\/strong> contraintes r\u00e9glementaires et impacts sur les conditions de collecte.<\/li>\n\n\n\n<li><strong>Typologies de Data &amp; Compliance :<\/strong> r\u00e8gles de collecte, gouvernance et droits d&rsquo;usage des donn\u00e9es.<\/li>\n\n\n\n<li><strong>Gouvernance &amp; Flux Data :<\/strong> architecture et processus de cr\u00e9ation de la donn\u00e9e dans les environnements digitaux.<\/li>\n\n\n\n<li><strong>MarTech &amp; AdTech :<\/strong> panorama des outils et solutions au service de la valorisation de la Data.<\/li>\n\n\n\n<li><strong>IA &amp; Publicit\u00e9 Digitale :<\/strong> impacts de l&rsquo;intelligence artificielle sur le ciblage d&rsquo;audience, l&rsquo;optimisation des campagnes et les opportunit\u00e9s m\u00e9dia.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Passionn\u00e9e par cet \u00e9cosyst\u00e8me, garante d&rsquo;une veille permanente sur les \u00e9volutions technologiques et r\u00e9glementaires, j&rsquo;accorde une importance majeure \u00e0 transmettre des cl\u00e9s de compr\u00e9hension claires et imm\u00e9diatement op\u00e9rationnelles.ironnement, fin connaisseurs des technologies et en veille constante, j&rsquo;ai un grand plaisir \u00e0 construire des formations sur mesure pour accompagner dans la compr\u00e9hension des nombreuses \u00e9volutions qui transforment tous les jours nos usages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fin connaisseur de la DATA, et d&rsquo;une exp\u00e9rience de plus de 20 ann\u00e9es pass\u00e9e \u00e0 graviter dans le domaine de media et de la technologie, je dispose d&rsquo;une compr\u00e9hension fine des enjeux et tendances. J&rsquo;ai eu l&rsquo;occasion d&rsquo;animer des programmes de formations pour le compte d&rsquo;entreprises dans le but d&rsquo;acculturer les \u00e9quipes aux diff\u00e9rents enjeux.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-143","bg_experience","type-bg_experience","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Formations DATA - Benjamin Gorski<\/title>\n<meta name=\"description\" content=\"J&#039;ai construit des formations sur mesure pour accompagner la compr\u00e9hension des \u00e9volutions DATA IA Media qui transforment nos usages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benjamin-gorski.com\/index.php\/experience\/formations-data-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formations DATA - 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