{"id":112,"date":"2026-10-17T11:46:12","date_gmt":"2026-10-17T11:46:12","guid":{"rendered":"https:\/\/benjamin-gorski.com\/?post_type=bg_experience&#038;p=112"},"modified":"2026-10-27T14:29:47","modified_gmt":"2026-10-27T14:29:47","slug":"usages-ia-dans-les-media","status":"publish","type":"bg_experience","link":"https:\/\/benjamin-gorski.com\/index.php\/experience\/usages-ia-dans-les-media\/","title":{"rendered":"Usages IA &#8211; Assistants IA et Pr\u00e9sence dans les chatbot."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Il est d\u00e9sormais impossible d&rsquo;ignorer l&rsquo;impact de l&rsquo;IA : elle transforme en profondeur nos usages, nos m\u00e9tiers et notre capacit\u00e9 \u00e0 cr\u00e9er de la valeur. Elle red\u00e9finit \u00e9galement la fa\u00e7on dont les marques \u00e9mergent, interagissent et r\u00e9ussiront demain \u00e0 b\u00e2tir une relation forte dans un \u00e9cosyst\u00e8me de plus en plus interm\u00e9di\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mes travaux et axes d&rsquo;expertise se concentrent aujourd&rsquo;hui sur :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Veille strat\u00e9gique quotidienne<\/strong> sur les avanc\u00e9es de l&rsquo;intelligence artificielle.<\/li>\n\n\n\n<li><strong>Suivi des opportunit\u00e9s publicitaires<\/strong> li\u00e9es \u00e0 l&rsquo;IA, notamment chez OpenAI et Google.<\/li>\n\n\n\n<li><strong>Analyse des int\u00e9grations IA<\/strong> au c\u0153ur des \u00e9cosyst\u00e8mes et solutions m\u00e9dia.<\/li>\n\n\n\n<li><strong>Conception d&rsquo;assistants sp\u00e9cialis\u00e9s<\/strong> d\u00e9di\u00e9s \u00e0 l&rsquo;automatisation de t\u00e2ches m\u00e9tier sp\u00e9cifiques.<\/li>\n\n\n\n<li><strong>D\u00e9ploiement d&rsquo;agents autonomes<\/strong> pour le pilotage de projets assist\u00e9s par IA.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;IA est d\u00e9sormais partout. Dans nos usages quotidien, dans les solutions que nous utilisons, mais elle redessine aussi les usages des consommateurs de demain et pose de nouveaux challenge en terme d&rsquo;analyse et d&rsquo;exposition. Je d\u00e9veloppe depuis 2023 des projets d&rsquo;assistants et services aliment\u00e9s \u00e0 l&rsquo;IA.<\/p>\n","protected":false},"featured_media":0,"template":"","class_list":["post-112","bg_experience","type-bg_experience","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Usages IA - Assistants IA et Pr\u00e9sence dans les chatbot. - Benjamin Gorski<\/title>\n<meta name=\"description\" content=\"Avec une IA qui transforme notre \u00e9conomie Digitale, je veille attentivement \u00e0 l&#039;ensemble des innovations et fonctionnalit\u00e9s d\u00e9ploy\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/benjamin-gorski.com\/index.php\/experience\/usages-ia-dans-les-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usages IA - Assistants IA et Pr\u00e9sence dans les chatbot. - Benjamin Gorski\" \/>\n<meta property=\"og:description\" content=\"Avec une IA qui transforme notre \u00e9conomie Digitale, je veille attentivement \u00e0 l&#039;ensemble des innovations et fonctionnalit\u00e9s d\u00e9ploy\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/benjamin-gorski.com\/index.php\/experience\/usages-ia-dans-les-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Benjamin Gorski\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T14:29:47+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Benlebowski\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/benjamin-gorski.com\\\/index.php\\\/experience\\\/usages-ia-dans-les-media\\\/\",\"url\":\"https:\\\/\\\/benjamin-gorski.com\\\/index.php\\\/experience\\\/usages-ia-dans-les-media\\\/\",\"name\":\"Usages IA - Assistants IA et Pr\u00e9sence dans les chatbot. - Benjamin Gorski\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/benjamin-gorski.com\\\/#website\"},\"datePublished\":\"2026-10-17T11:46:12+00:00\",\"dateModified\":\"2026-10-27T14:29:47+00:00\",\"description\":\"Avec une IA qui transforme notre \u00e9conomie Digitale, je veille attentivement \u00e0 l'ensemble des innovations et fonctionnalit\u00e9s d\u00e9ploy\u00e9es.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/benjamin-gorski.com\\\/index.php\\\/experience\\\/usages-ia-dans-les-media\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/benjamin-gorski.com\\\/index.php\\\/experience\\\/usages-ia-dans-les-media\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/benjamin-gorski.com\\\/index.php\\\/experience\\\/usages-ia-dans-les-media\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/benjamin-gorski.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Exp\u00e9riences\",\"item\":\"https:\\\/\\\/benjamin-gorski.com\\\/index.php\\\/experience\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Usages IA &#8211; 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